DTC and Retail
With an estimated 12,000 retail locations expected to close (2019) and retail sales growth slowing, legacy manufacturers and consumer packaged goods (CPG) companies are accelerating their direct-to-consumer (DTC) efforts. While ecommerce represents less than 5% of overall CPG sales, the DTC movement accounts for 40% of the sales growth in the sector. (Source: Shopify)
Though Purpose Worldwide takes an agnostic position on the best channels for growth until they are proven, we are proud to be powering the purpose and growth of brands and agencies, including:
- Slumberkins, a top education brand partnered with the Jim Henson Company to produce a new series about its “creatures with feelings.”
- Compose[d], a NYC-based digital and creative agency that services top retail, fashion, beauty and lifestyle brands and is increasingly helping us understand what’s motivating younger generations and how to help protect our planet.
- OceanBox, the company delivering fresh, portioned and sustainable seafood straight from the dock to your door.