About Us


From high impact brand strategies and product launches to flawless PR campaigns and high profile events, we love driving success for organizations.

Team Purpose

From Successful go-to-market strategies to content marketing to measurable cross-channel campaigns, our team is ready to be a seamless extension of your success team.
Lana McGilvray

Partner, Chief Executive Officer

A former CMO recognized by PR News as one of Top Women in PR, Lana is tenaciously focused on creating and executing strategies that drive unforgettable success for Purpose's clients.

Cassady Nordeen

Partner, Chief Client Officer

A former editor for Time, Inc., Cassady is the unwavering force that ensures our team is driving the best of yours.

Julie Ginches


Dubbed by VentureBeat as the “CMO with the midas touch."

Kathleen Hessert
Kathleen Hessert

Partner, GenZ/Influencer Practice

A former broadcast anchor and legendary media trainer, Kathleeen taught Shaq to tweet, Peyton Manning to speak, and brands to understand, engage with and leverage the power of Generation Z.

Rebecca Nowacek

Vice President

A PR agency vet, Rebecca is fast on her feet, smart as a whip and known for driving huge wins for purpose-driven clients across our portfolio.

Alexis Gold

Vice President

With over a decade of seasoned expertise in marketing and PR, Alexis brings an unmatched fervor for communication, seamlessly weaving her experience and passion into strategic initiatives that exemplify her dedication to driving exceptional results and crafting victorious outcomes for clients.

Matthew McCarthy


Matt is a journalist turned PR vet with years of media relations and account management experience. His success landing stories is only outmatched by his incredible demeanor.

Lorene Bagley-Kane


Lorene brings a decade of PR and marketing know-how to the wins she always scores for her clients. Her aptitude in communications mixed with her love of people provides her clients with unmatched enthusiasm in all aspects of her account work.

Sydney Dennen

Account Manager

As a former Fox and CBS News producer and reporter for the Jerusalem Post, Sydney brings more than 5 years of media and PR experience to her role as an Associate Partner at Purpose. She recently moved back to the US from Israel, loves to travel and is currently 4 countries shy of reaching 30 by 30.

John Fallon

Senior Account Executive

Passionate about marketing, advertising and everything Boston sports, John works across client accounts while also serving as the agency's editorial and social media lead.

Sarah Geibel

Account Executive

Sarah work across key client accounts showcases an unwavering commitment to results. Her work is best reflected in the headlines she lands with aplomb.


Julie Pippin

Creative Production

Warren Zenna

Brand Marketing

Leslie Wingo

Advertising & Inclusivity

Brad Berens

Strategy & Research


Andrea Collins
CMO, Hippo

Elizabeth Hellman
Founder and CEO, Rubik Marketing

Nina Nichols
Founder, Global Women in Blockchain

Steve Cook
Global CMO, Innovation, Biz Dev | P&G | Coca-Cola | Samsung Contributing Editor CMO.com

David Kessler
Founder and CEO, Starfish

Sean O’Neal
President, Onclusive

Jason Damata
Founder and CEO, Fabric Media

Peter Krainik
Founder, The CMO Club

Noah Ross
Partner, LaunchPad NYC

Cindi Ellis
WW Advertising and Branded Content, IBM

Rebecca Lieb
Founder and Analyst, Kaleido Insights

DJ Stout
Partner, Pentagram

Anne Hallock
Former SVP, Head of Global Advertising, The Trade Desk

Stephanie Losee
Global Head of Content, ABM — Autodesk (Former Head of Content @Visa, @Politico, @Dell)

Anastasia Williams
Founder and Chief Curator, TheAList

Your Purpose and Growth Is Our Purpose.

From captivating launches and high-impact brand narratives to flawless IPOs, we love driving success for the organizations and people pioneering a better future for all.