About Us


From high impact brand strategies and product launches to flawless PR campaigns and high profile events, we love driving success for organizations.


From Successful go-to-market strategies to content marketing to measurable cross-channel campaigns, our team is ready to be a seamless extension of your success team.
Lana McGilvray

Partner, Chief Executive Officer

Recognized by PR News as one of Top Women in PR, Lana is tenaciously focused on creating and executing strategies that drive unforgettable success.

Cassady Nordeen

Partner, Chief Client Officer

Cassady is the unwavering force that ensures our team is driving the best of yours.

Julie Ginches

Partner, Chief Strategy Officer

Dubbed by VentureBeat as the “CMO with the midas touch."

Kathleen Hessert
Kathleen Hessert

Partner, GenZ/Influencer Practice

Taught Shaq to tweet, Peyton Manning to speak, and brands to understand, engage with and leverage the power of Generation Z.

Luke Gillespie

Vice President

When not attending classic country concerts or watching the latest Spiderman with his son, Luke leads his clients towards success every day.

Rebecca Nowacek

Vice President

Fast on her feet and smart as a whip, Rebecca is driving huge wins for purpose-driven clients large and small.

Alexis Gold

Vice President

With over a decade of seasoned expertise in marketing and PR, Alexis brings an unmatched fervor for communication, seamlessly weaving her experience and passion into strategic initiatives that exemplify her dedication to driving exceptional results and crafting victorious outcomes for clients.

Matthew McCarthy


With a penchant for old-school PR, Matt brings together a high level of experience across Ad Tech, the Internet of Things and more with strong media relations and account management.

Lorene Bagley-Kane


Lorene brings over 10 years worth of PR and Marketing know-how to the agency. Her aptitude in communications mixed with her love of people provides her clients with unmatched enthusiasm in all aspects of her account work.

Sydney Dennen

Account Manager

As a former Fox and CBS News producer and reporter for the Jerusalem Post, Sydney brings more than 5 years of media and PR experience to her role as an Associate Partner at Purpose. She recently moved back to the US from Israel, loves to travel and is currently 4 countries shy of reaching 30 by 30.

Linzy Mejia

Account Manager

Linzy brings her extensive experience working with blockchain projects to her role as Associate Partner. Originally a journalist, Linzy’s passion for storytelling translates seamlessly into her day-to-day work. She recently moved from Chicago to Los Angeles, where she can be found hiking, playing beach volleyball, or riding her bike.

John Fallon

Senior Account Executive

Passionate about marketing, advertising and everything Boston sports, John works across client accounts while supporting Purpose’s digital transformation and content needs.

Sarah Geibel

Account Executive

Embracing each new task as an opportunity for growth, Sarah shines as a beacon of reliability and a true team player, seamlessly involved in all facets of the company. Her unwavering commitment to success sets her apart as an invaluable asset.

Mohamed Musallam

Account Executive

Mohamed is a recent graduate from Boston University with a Master's in Public Relations. With a passion for marketing and communications, he's eager to apply his knowledge to drive real-world change.


Julie Pippin

Creative Production

Warren Zenna

Brand Marketing

Leslie Wingo

Advertising & Inclusivity

Brad Berens

Strategy & Research


Andrea Collins
CMO, Hippo

Elizabeth Hellman
Founder and CEO, Rubik Marketing

Nina Nichols
Founder, Global Women in Blockchain

Steve Cook
Global CMO, Innovation, Biz Dev | P&G | Coca-Cola | Samsung Contributing Editor CMO.com

David Kessler
Founder and CEO, Starfish

Sean O’Neal
President, Onclusive

Jason Damata
Founder and CEO, Fabric Media

Peter Krainik
Founder, The CMO Club

Noah Ross
Partner, LaunchPad NYC

Cindi Ellis
WW Advertising and Branded Content, IBM

Rebecca Lieb
Founder and Analyst, Kaleido Insights

DJ Stout
Partner, Pentagram

Anne Hallock
Former SVP, Head of Global Advertising, The Trade Desk

Stephanie Losee
Global Head of Content, ABM — Autodesk (Former Head of Content @Visa, @Politico, @Dell)

Anastasia Williams
Founder and Chief Curator, TheAList

Your Purpose and Growth Is Our Purpose.

From captivating launches and high-impact brand narratives to flawless IPOs, we love driving success for the organizations and people pioneering a better future for all.