Marketing and AdTech

The team leading Purpose Worldwide has been at the forefront of marketing and advertising  innovation, high-profile acquisitions and IPOs  since the 1990s. In the 2020s, we envision a much more customer experience-driven, privacy-thoughtful market and are proud to be serving those driving it.

Mediastruction – Using cutting edge tools & data science, Mediastruction transitions advertising from an expense to an investment and continues to refine their predictive models to reveal the ideal media mix to deliver maximum sales. 

• • VideoNuze – In CTV Advertising, It’s Not Your Measurement, It’s Your Strategy

NYIAX – Built on the Nasdaq financial framework, NYIAX creates solutions to clear the barriers between media buyers and sellers, enabling strong, safe, and seriously impactful partnerships.

• • Wall Street Journal- Ad Tech Veterans Bring Wall Street Trading to Ad Inventory
    

SafeGuard Privacy – Purpose helps SafeGuard Privacy make strides in managing privacy compliance easier for you and your vendors in the rapidly evolving landscape of privacy laws and regulations.

• • AdExchanger – Google And IAB Europe Are Losing Data Privacy Lawsuits In The EU, But What Does It Mean?

WorkReduce – Driven by talent and client success, WorkReduce simplifies recruiting, screening and managing the market’s best multi-sourced media talent through a data-driven platform built for staffing specialist.

• • DailyAdBrief – “Marketing For Your Future” with Brian Dolan from WorkReduce