Marketing and AdTech
The team leading Purpose Worldwide has been at the forefront of marketing and adtech innovations, high-profile acquisitions and IPOs since the 1990s. In the 2020s, we envision a much more customer experience-driven, privacy-thoughtful market and are proud to serve those driving it.
CatapultX – Providing the tools to generate more revenue from video ads, CatapultX’s proprietary technology uses AI to reinvent advertising by eliminating the interruptive experience consumers have grown to hate.
TechRound – Meet Zack Rosenberg, CEO and Co-Founder at On-Stream Video Monetisation Platform: CatapultX
Connatix – A next-generation video platform for publishers, Connatix delivers successful video experiences by providing the tools needed to deliver video flawlessly on every screen.
Recognized on the 2022 Programmatic Power Players List
Digital Turbine – Inspiring connections for the mobile world, Digital Turbine is changing the advertising landscape to create an independent mobile advertising platform that levels up the playing field for advertisers, publishers, operators and OEMs.
AdAge – Digital Turbine Refreshes Brand After Suite Of Recent Acquisitions
Humanz – An influencer marketing platform for e-commerce and creators, Humanz provides next-generation analytics and real-time data to track performance instantly, grow and drive sales, and find the most suitable influencers for a business.
Marketing Dive – How YouTube’s brewing TikTok rivalry could impact mobile video strategies
Lowe’s One Roof Media Network – Helping to bring together data-driven insights under one roof to help brand partners drive relevancy and sales with the home lifestyle customer.
AdAge – 12 Retail Media Network Executives Advertisers Should Know
Mediastruction – Using cutting-edge tools & data science, Mediastruction transitions advertising from an expense to an investment and continues to refine its predictive models to reveal the ideal media mix to deliver maximum sales.
Digiday – With a heavy emphasis on data science and attribution, Mediastruction finds traction with mid-market clients
mSix&Partners – One of the fastest growing media agencies in the world, mSix is a progressive and entrepreneurial media network that was born digital and is led by its partners who pride themselves on a pioneering, energetic approach and honest culture.
Campaign US – M/SIX rebrands as MSix & Partners
OpenFortune – Reinventing the traditional fortune cookie for the advertising world, OpenFortune leverages clients’ branded content and creates engaging content that consumers can interact with, while allowing brands to thoughtfully join the conversation at the table and beyond.
Mashed – Why You May See A University Ad In Your Next Fortune Cookie
RESET Digital – With innovation and transparency at the heart of everything they do, RESET Digital helps brands create smarter creative that is more persuasive and uses marketing dollars more efficiently and effectively.
AdWeek – Multicultural Reach Is A People Problem, Not A Technology Problem
Said Differently – Devoted to optimizing work and amplifying talent, this global innovation consultancy designs and leads teams that create award-winning campaigns, products, and platforms for the most innovative companies in the world.
Salesforce and The CMO Club – The CMO Club is a community for senior marketing executives to come together, share ideas, be inspired, and solve their toughest challenges in an exclusive, yet relaxed environment. Tailored exclusively for top marketing executives, the club prides itself on being the most innovative and engaged community of senior marketing leaders in the world.
StackAdapt – Self-serve programmatic advertising platform StackAdapt serves marketers in the United States and around the world by providing the top native, video, linked TV, and audio programmatic advertising solutions.
Marketing Brew – Coworking with Christiana Marouchos
TVSquared – Now a part of Innovid, TVSquared provides census-level analytics for thousands of advertisers in over 75 countries, measuring and attributing the efficacy of linear, CTV, and targeted advertising.
Wall Street Journal – Innovid, an Adtech Company, Buys TVSquared for $160 Million
Quan Media Group – By understanding the brand and its audience, this agency’s model minimizes the legwork and generates measurable results for clients by taking an innovative and outward approach to media.
Marketing Brew – Marketers Are Increasingly Pairing Data With Out-Of-Home Buys